43% of banks, 70% utilities and 30% telecoms were making unsubstantiated ‘green’, ‘e-billing is better for the environment’, claims. On being challenged, 82% of these greenwashing messages were removed or amended.
The amount of electronic products discarded globally has sky rocketed with 20-50 million tonnes generated every year. In Europe, e-waste is increasing at 3-5% a year, almost three times faster than the total waste stream.
54% of consumers say that they are most likely to come across misleading/deceptive or fraudulent advertisements or offers on the Internet — far more than those who mention phone (18%), post (15%), doorstep selling